Helping a creative marketing agency out of operational chaos.
Helping a creative marketing agency out of operational chaos.
Challenge
Too much time was being lost to admin, approvals, and scattered communication.
A scaling agency with no operational structure
BTW Creative is a content production and creative marketing agency specialising in work for food & beverage brands, events, nightlife, and culture-led businesses.
What started as two friends documenting the underground music and festival scene gradually evolved into a fast-growing creative agency producing content for major brands, venues, and campaigns. As the business grew, so did the operational complexity behind it, but the systems didn’t follow suit…
All comms were happening in emails
The founders had no visibility over contractor work and timesheets
Time was being lost chasing approvals and feedback
Challenge
Too much time was being lost to admin, approvals, and scattered communication.
A scaling agency with no operational structure
BTW Creative is a content production and creative marketing agency specialising in work for food & beverage brands, events, nightlife, and culture-led businesses.
What started as two friends documenting the underground music and festival scene gradually evolved into a fast-growing creative agency producing content for major brands, venues, and campaigns. As the business grew, so did the operational complexity behind it, but the systems didn’t follow suit…
All comms were happening in emails
The founders had no visibility over contractor work and timesheets
Time was being lost chasing approvals and feedback
Solution
Automations and pipelines reduced manual coordination across projects.
A centralised system created around real creative processes
We onboarded BTW Creative into ClickUp and built a fully customised operational workspace around the way their agency actually worked.
Rather than forcing generic project management templates onto a creative business, we mapped their real-world production workflow first, from client onboarding through to final asset delivery.
Custom production pipelines
Contractor management system
Automated client onboarding
Revision tracking and approvals
Solution
Automations and pipelines reduced manual coordination across projects.
A centralised system created around real creative processes
We onboarded BTW Creative into ClickUp and built a fully customised operational workspace around the way their agency actually worked.
Rather than forcing generic project management templates onto a creative business, we mapped their real-world production workflow first, from client onboarding through to final asset delivery.
Custom production pipelines
Contractor management system
Automated client onboarding
Revision tracking and approvals
Result
The founders regained time to focus on growth and creative direction.
The impact: Clearer workflows, reduced admin, faster onboarding
Within the first 90 days, BTW Creative saw major operational improvements. Most importantly, the founders were able to spend less time managing operations and more time focusing on creative direction, client relationships, and business growth.
48% reduction on internal admin time
Client onboarding reduced from 2 hours to 30 minutes
63% fewer project-related emails
Result
The founders regained time to focus on growth and creative direction.
The impact: Clearer workflows, reduced admin, faster onboarding
Within the first 90 days, BTW Creative saw major operational improvements. Most importantly, the founders were able to spend less time managing operations and more time focusing on creative direction, client relationships, and business growth.
48% reduction on internal admin time
Client onboarding reduced from 2 hours to 30 minutes
63% fewer project-related emails